# Fractional Head of Growth for B2B SaaS - GTM| Mariano Martene
> I help B2B SaaS ($1M–$5M ARR) build predictable revenue systems and scale beyond founder-led execution.
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## Pages
- [Who is Mariano Martene?](https://marianomartene.com/about.md) - $ whoami --role Who is Mariano Martene? I build the systems that take companies from founder-led to system-led // about I'm Mariano. I started in Buenos Aires running a performance agency Google ranked among Argentina's top partners. In 2019 I joined a bootstrapped French SaaS company as a first em…
- [Contact Mariano Martene](https://marianomartene.com/contact.md)
- [Fractional Head of Growth / GTM Engineer](https://marianomartene.com/home.md) - Fractional Head of Growth for B2B SaaS - GTM Engineer | Mariano Martene
- [Newsletter](https://marianomartene.com/newsletter.md) - // newsletter JOIN THE LIST The GTM systems that compound to $10M+. Twice a month. Join 1,500+ founders & GTM leaders. Subscribe → › Check your inbox to confirm. See you in two weeks. No spam. Unsubscribe anytime.
- [Tags](https://marianomartene.com/tags.md)
- [Tools](https://marianomartene.com/tools.md) - // tools Free tools for B2B SaaS GTM Same infrastructure I build for clients. Three are live now, three are in build — join the waitlist and I'll email you when they open. Live GTM value calculator See what your GTM leak is costing you in ARR. Plug in your numbers, get the math in under 60 seconds.…

## Posts
- [Do You Need a Forward Deployed Engineer?](https://marianomartene.com/do-i-need-a-forward-deployed-engineer.md) - Do you need a forward deployed engineer? Learn when this hire drives revenue and when it doesn’t.
- [Forward Deployed Engineer: What It Is and Why It Exists](https://marianomartene.com/forward-deployed-engineer.md) - Forward deployed engineer: see why this role helps you close deals and fix customer fit fast.
- [What Does an FDE Do? The Real Day-to-Day](https://marianomartene.com/what-does-a-fde-do.md) - What does a FDE do? See how it drives launches, fixes blockers, and closes deals.
- [Case Study: How I Helped Scale a Bootstrapped SaaS from €1M to €2.5M ARR](https://marianomartene.com/case-study-how-i-helped-scale-a-bootstrapped-saas-from-eur1m-to-eur2-5m-arr.md) - When people hear that Octopush grew from around €1M to €2.5M ARR while remaining fully bootstrapped, the first question is almost always the same: “What growth strategy worked?” They’re usually expecting an answer about SEO, Google Ads, content marketing or some acquisition hack. The truth is much…
- [GTM Engineer: What They Do for SaaS Growth Teams](https://marianomartene.com/gtm-engineer.md) - GTM Engineer: fix SaaS growth systems, data, and workflows before pipeline slips away.
- [Sales Process Audit: Find the Breaks Fast](https://marianomartene.com/sales-process-audit.md) - Run a sales process audit to find leaks fast and fix stalled deals before revenue slips.
- [GTM Process: How to Build a Motion Buyers Accept](https://marianomartene.com/gtm-process.md) - Master the GTM process to win buyers, align teams, and scale your SaaS faster.
- [CRM Cleanup: Fix the Mess Before It Spreads](https://marianomartene.com/crm-cleanup.md) - CRM cleanup for B2B SaaS: fix duplicates, stale data, and pipeline chaos before it spreads.
- [How to Turn Founder Sales Into a Real Playbook](https://marianomartene.com/sales-playbook.md) - Turn founder sales into a repeatable sales playbook that helps your first rep close more deals.
- [Growth KPIs That Actually Show Revenue Impact](https://marianomartene.com/growth-kpis.md) - Growth KPIs that show revenue impact—track what drives ARR, not vanity metrics.
- [Buyer Behavior: What It Means for Your GTM Process](https://marianomartene.com/buyer-behavior.md) - Buyer behavior shows you how to sharpen GTM, win trust, and close more B2B SaaS deals.
- [First Sales Hire or Growth Help? What to Do First](https://marianomartene.com/first-sales-hire.md) - First sales hire or growth help? Learn which move fits your B2B SaaS growth next.
- [GTM Tech Stack: The Lean Setup for B2B SaaS](https://marianomartene.com/gtm-tech-stack.md) - Build a lean GTM tech stack for B2B SaaS and grow faster with fewer tools and less busywork.
- [SaaS GTM Strategy for Small Teams That Need Revenue](https://marianomartene.com/saas-gtm-strategy.md) - SaaS GTM strategy for small teams: fix revenue leaks and grow with focus.
- [Fractional Head of Growth: What They Actually Do](https://marianomartene.com/fractional-head-of-growth.md) - Fractional head of growth for B2B SaaS: get senior growth leadership without full-time cost.
- [Sales Pipeline Metrics That Show If GTM Is Working](https://marianomartene.com/sales-pipeline-metrics.md) - Sales pipeline metrics show if your GTM is working—spot gaps, speed, and forecast truth fast.
- [Sales Rep Onboarding That Actually Sticks](https://marianomartene.com/sales-rep-onboarding.md) - Sales rep onboarding that sticks: build ramp, coaching, and ready-to-sell reps fast.
- [Product-Market Fit vs Process-Market Fit](https://marianomartene.com/product-market-fit-vs-process-market-fit.md) - Product-market fit vs process-market fit: find what’s broken in your B2B SaaS growth
- [AI Sales Tools: How to Choose the Right Ones](https://marianomartene.com/ai-sales-tools.md) - Choose the right AI sales tools for your team and boost pipeline without wasted spend.
- [CRM Data Hygiene: Why Your CRM Gets Messy](https://marianomartene.com/crm-data-hygiene.md) - CRM data hygiene keeps your CRM accurate, clean, and revenue-ready.
- [Sales Automation for SaaS: What to Fix First](https://marianomartene.com/sales-automation.md) - Fix your sales automation first: save time, clean your pipeline, and help your SaaS team close faster.
- [CRM Enrichment Tools: What Actually Matters](https://marianomartene.com/crm-enrichment-tools.md) - CRM enrichment tools that keep your CRM clean, fresh, and useful for fast-growing SaaS teams.
- [Hiring a GTM Engineer: What to Look for First](https://marianomartene.com/hiring-gtm-engineer.md) - Hiring GTM engineer? Learn what to look for first so your revenue systems scale without chaos.
- [AI in Sales and Marketing: Where It Helps](https://marianomartene.com/ai-in-sales-and-marketing.md) - AI in sales and marketing: see where it saves time, boosts replies, and drives more pipeline.
- [Why Founders Become the Bottleneck in GTM Systems](https://marianomartene.com/founder-bottleneck.md) - Founder bottleneck in GTM? Spot the signs and learn how to scale sales without slowing growth.
- [AI GTM Explained for B2B SaaS Teams](https://marianomartene.com/ai-gtm.md) - AI GTM for B2B SaaS: use AI to win more pipeline, speed up sales, and grow leaner.
- [Revenue Ops Problems: What’s Breaking Your Pipeline?](https://marianomartene.com/revenue-ops-problems.md) - Revenue ops problems can quietly break your pipeline—learn the fixes that keep your SaaS growth on track.
- [GTM Metrics That Prove Your System Is Working](https://marianomartene.com/gtm-metrics.md) - GTM metrics that prove your SaaS growth works—track CAC, payback, and retention.
- [AI Go-to-Market Explained: What It Really Means](https://marianomartene.com/ai-go-to-market.md) - AI go-to-market explained for B2B SaaS: use AI to save time, prioritize better, and grow faster.
- [Founder-Led Sales: When It Works and When It Breaks](https://marianomartene.com/founder-led-sales.md) - Founder-led sales: when it works, when it breaks, and how you know it’s time to scale.
- [RevOps vs Sales Ops: What Changes?](https://marianomartene.com/revops-vs-sales-ops.md) - RevOps vs sales ops: learn what changes, who owns what, and which fits your SaaS team.
- [Sales Tech Stack Essentials for Early SaaS Teams](https://marianomartene.com/sales-tech-stack.md) - Build a lean sales tech stack for early SaaS teams and avoid tool bloat fast.
- [Founder-Led Growth: When It Stops Working](https://marianomartene.com/founder-led-growth.md) - Founder-led growth works early, but stops scaling fast—spot the bottleneck before you do.
- [GTM Engineering Explained: The Systems Behind Revenue](https://marianomartene.com/gtm-engineering.md) - GTM engineering helps you build revenue systems that scale without chaos.
- [GTM Systems: What They Are and How Fast They Work](https://marianomartene.com/gtm-systems.md) - GTM systems help you scale faster, fix handoffs, and turn demand into revenue without chaos.
- [Common Sales Mistakes Founders Keep Repeating](https://marianomartene.com/common-sales-mistakes.md) - Common sales mistakes founders repeat—and how you can fix them fast to close more deals.
- [Best Sales Automation Tools for Lean B2B Teams](https://marianomartene.com/sales-automation-tools.md) - Best sales automation tools for lean B2B teams to save time, close faster, and grow smarter.
- [How to Improve Your Sales Process Without Breaking It](https://marianomartene.com/sales-process-improvement.md) - Sales process improvement for B2B SaaS: fix one bottleneck, keep deals moving, and grow without chaos.
- [GTM Engineer Priorities: What to Build First](https://marianomartene.com/gtm-engineer-priorities.md) - GTM engineer priorities for B2B SaaS: build routing, data, and workflows that drive revenue fast.
- [CRM Adoption: Get Reps to Actually Use It](https://marianomartene.com/crm-adoption.md) - Fix CRM adoption fast with a clear rollout that gets reps using it daily.
- [How to Build a Repeatable Sales Process for Hire #1](https://marianomartene.com/repeatable-sales-process.md) - Build a repeatable sales process for hire #1 and turn wins into a simple, scalable playbook.
- [Revenue Operations Metrics That Matter](https://marianomartene.com/revenue-operations-metrics.md) - Revenue operations metrics that actually matter—spot friction, improve forecasts, and grow faster.
- [How to Evaluate AI Tools Without Falling for Hype](https://marianomartene.com/ai-tool-evaluation.md) - AI tool evaluation for B2B SaaS: cut through hype, test real value, and choose tools that actually work.
- [Outbound vs Inbound: Which GTM Motion Fits SaaS?](https://marianomartene.com/outbound-vs-inbound.md) - Outbound vs inbound for SaaS: pick the GTM motion that drives pipeline faster and fits your stage.
- [Lead Qualification for Founders: Stop Wasting Sales Calls](https://marianomartene.com/lead-qualification.md) - Lead qualification for founders: stop wasting sales calls and book only real buyers.
- [CRM Automation: The Founder-Friendly Guide](https://marianomartene.com/crm-automation.md) - CRM automation for B2B SaaS founders: save time, fix follow-ups, and keep pipeline clean.
- [AI GTM Engineer: What It Is and Why It Matters](https://marianomartene.com/ai-gtm-engineer.md) - AI GTM Engineer helps you turn messy GTM data into pipeline, fast.
- [Wasting your time on the wrong customers? This works 80% of the times](https://marianomartene.com/8020-saas-growth-guide.md) - Discover how the 80/20 rule, account-focused tactics, and strategic customer engagement can help you scale your SaaS quickly. Stop wasting time on the wrong leads and start driving sustainable growth.
- [About Bluesky: The new Social Media](https://marianomartene.com/bluesky-social-network.md) - Bluesky, the new social media, is making noise. Built on the AT Protocol, it’s decentralized, user-first, and gaining serious momentum. Here's why you should pay attention to it: What is BlueSky? 🦋 Bluesky is a decentralized social media platform designed to give users more control over their data…
- [Do things that don’t scale: 12 real examples from B2B SaaS Growth](https://marianomartene.com/do-things-that-dont-scale.md) - Think scaling is all that matters? Not so fast. Here are 12 real-world examples from B2B SaaS founders who grew by doing things that don’t scale. These scrappy, hands-on tactics helped them find what really works before hitting the gas on growth.
- [Service-as-a-Software: The Big Shift in SaaS (Part I)](https://marianomartene.com/the-big-shift-in-saas.md) - There’s a big shift happening in the tech world right now, and it’s something you should know about. We’re moving from the well-known Software as a Service (SaaS) model to a new approach: Service as a Software. It might seem like just a play on words, but there’s much more to it than that. So, what…
- [Build your SaaS Growth Engine: AARRR metrics + 30 growth Tactics](https://marianomartene.com/build-your-saas-growth-engine.md) - Discover how to build a growth engine for your SaaS using the AARRR metrics framework. With +30 actionable growth tactics, downloadable guides, and a templates to kickstart your growth experiments.

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