You have Product-Market Fit.
What you lack is Process-Market Fit.
I'm Mariano. I build GTM infrastructure for SaaS teams ready to scale.
€1M → €2.5M ARR · bootstrapped · no VC · read how →
ERR"We're ready to scale. But everything lives in the founder's head."
You've been closing deals yourself. It worked — got you here. But now you're hiring your first rep and realizing there's no playbook to hand them. No qualified pipeline. No system that runs without you. The founder can't be the sales team forever. And building the machine while running the company is exactly as hard as it sounds.
ERR"AI is moving. We're not. And that gap is starting to feel real."
AI moves fast. Most founders are watching, not building. The companies that start compounding these systems now will be nearly impossible to compete with in 18 months. That gap isn't closing — it's widening daily.
ERR"We have every tool. None of them talk to each other."
Clay tables nobody maintains. Zaps nobody understands. A CRM that doesn't reflect reality. And every week there's something new to evaluate. The stack keeps growing and the clarity keeps shrinking. More tools didn't fix the problem, they became the problem.
FIX"I didn't need more advice. I needed someone who could sit down and actually build the thing."
// common thread across every founder conversation I've had
I come in as your GTM infrastructure partner. The scope depends on where your biggest gap is.
We figure that out on the first call. I don't start with a retainer. I start by fixing something real.
~/mmGTM value calculator
See what your GTM leak is costing you in ARR. Plug in your numbers, get the math in under 60 seconds.
Open the calculator →Free lead finder
Tell it your ICP. Get a qualified company list back by email — no call required.
Find leads →Process-Market-Fit diagnostic
60 seconds tells you if your GTM is founder-dependent. Hands off straight into the calculator.
Run the diagnostic →ICP list builder
Search 22M companies, export a CSV with firmographics. Your TAM list in your inbox, free.
Build your TAM →AI research agent
Runs overnight, researches buying signals per lead, writes the fit and the hook back to your list. In build.
Get early access →LinkedIn network enricher
Upload your connections. See who's already warm, who's in-market, who's worth a message. In build.
Get early access →Three of these are live today, same infrastructure I build for clients. Three are in build — join the waitlist and I'll email you the moment they open.
More: GTM Glossary · vs. Comparisons
PROOFOctopush was doing about €1M ARR after almost ten years.
Solid product, real demand. But the founder still ran every commercial function himself. The company wasn't running out of marketing ideas. It was running out of execution capacity.
The fix wasn't more leads. It wasn't a bigger team either. The change that unlocked growth wasn't what most founders expect.
Read the full story →Mariano didn't come in with a deck. He came in, figured out what was actually stopping us from executing, and built it. Three years later we'd gone from €1M to €2.5M ARR, bootstrapped, and I could finally step back from running every part of the business myself.
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► startI work with 2–3 clients at a time. Currently taking one new engagement.
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