Hands-on GTM Engineer · I ship Revenue systems for B2B SaaS
Signal-based outbound. CRM as a revenue OS. Built and shipped by someone who's done it from €1M to €2.5M ARR.
From 2021 to 2023, I was Head of Growth at a bootstrapped B2B SaaS. No VC. No large team.
I built the outbound system, the CRM logic, the qualification layer from scratch.
We went from €1M to €2.5M ARR. The founder stopped being the bottleneck.
You have product-market fit. What's missing is process-market fit.
I build that layer.
I work with 2–3 clients at a time. One slot is currently open.
How I turn random GTM into predictable revenue
For B2B SaaS teams with traction that are tired of guessing.
System 1: Signal Pipeline
Sales talks to people who are actually in a buying window.
The problem
Most SaaS teams don’t have a lead problem.
They have a timing and prioritization problem.
Sales reps waste time on:
- chasing accounts that aren’t ready
- following up on leads that were never a fit
- working pipeline that never converts
The result is wasted time and unpredictable outcomes.
What I build
I design a pipeline that starts from signals, not lists.
That means:
- Defining what “buying intent” actually looks like for your SaaS
- Detecting those signals across accounts and contacts
- Enrich, qualify, and route only high-probability opportunities to sales
What changes 5–10 hours per week reclaimed per sales rep. Fewer conversations, higher close rates. Pipeline you can explain.
System 2: CRM as Revenue OS
Stop guessing why you grew (or didn't).
The problem
Revenue moves but you don't know why. CRM stages don't reflect reality. Forecasts are unreliable. Attribution tells a story, not the truth.
What I build
I turn the CRM into a revenue operating system, not a contact database.
That includes:
- Lifecycle stages tied to real customer actions
- Automation that reflects how deals actually progress
- Attribution that shows what influences revenue
What changes Revenue shifts become explainable. Forecasts become a planning tool. Growth conversations move from gut feel to tradeoffs.
How both systems work together?
Signal Pipeline (S1) decides:
who is worth talking to and when.
The CRM as Revenue System (S2) makes sure:
nothing gets lost, distorted, or misinterpreted once that attention turns into deals.
Together:
They convert existing market demand into predictable outcomes.
How I work
I don’t start with long retainers or endless calls. We start by fixing something real.
Monthly Engagement
One system, built and shipped hands-on. Depending on where your biggest gap is, we work on Signal Pipeline, CRM as Revenue OS, or both — scope gets defined in our first call.
Starting at $5k/month. Engagement-based pricing.
First results in 2 weeks. Most clients stay 90+ days.
Tools I ship with
I work with 2–3 clients at a time. One slot is currently open.