Hands-on GTM Engineer for B2B SaaS
Mariano Martene - Operator who ships revenue systems for B2B SaaS ($1–5M ARR)
Book a free call. I'm happy to walk you through everything and answer your questions.
We’ll identify the highest-leverage bottleneck in your revenue motion.
How I turn random GTM into predictable revenue
For B2B SaaS teams with traction that are tired of guessing.
System 1: Signal Pipeline
Sales talks to people who are actually in a buying window.
The problem
Most SaaS teams don’t have a lead problem.
They have a timing and prioritization problem.
Sales reps waste time on:
- chasing accounts that aren’t ready
- following up on leads that were never a fit
- working pipeline that never converts
The result is wasted time and unpredictable outcomes.
What I build
I design a pipeline that starts from signals, not lists.
That means:
- defining what “buying intent” actually looks like for your SaaS
- detecting those signals across accounts and contacts
- enriching and qualifying automatically
- routing only high-probability opportunities to sales
In practice, this usually means:
- 5–10 hours/week reclaimed per sales rep
- Fewer conversations, higher close rates
- Pipeline becomes explainable, not random
System 2: CRM as Revenue OS
Stop guessing why you grew (or didn't).
The problem
Revenue moves, but you don’t really know why.
Common symptoms:
- CRM stages that don’t reflect reality
- forecasts are unreliable
- attribution that tells a nice story, not the truth
This creates anxiety at the founder level and noise at the operator level.
What I build
I turn the CRM into a revenue operating system, not a database.
That includes:
- lifecycle stages tied to real customer actions
- automation that reflects how deals actually progress
- attribution that shows what influences revenue
What changes
- Revenue shifts can be explained
- Forecasts become a planning tool
- Growth discussions move from opinions to tradeoffs
How both systems work together?
Signal Pipeline (S1) decides:
who is worth talking to and when.
The CRM as Revenue System (S2) makes sure:
nothing gets lost, distorted, or misinterpreted once that attention turns into deals.
Together:
They convert existing market demand into predictable outcomes.
How I work
I don’t start with long retainers or endless calls.
We start by fixing something real.
Phase 1: The Mission (2 weeks)
A short, focused engagement to deploy one working system
or remove one clear bottleneck.
- One objective
- Hands-on implementation
- Shipped in 14 days
$2,000. Fixed scope.
The goal is simple: deliver tangible value fast and validate fit.
Phase 2: Build & Expand (Monthly)
If the Mission works, we continue.
- Expand and harden the systems
- Remove emerging bottlenecks
- Improve pipeline quality and revenue predictability
$4k–$8k / month, depending on scope.
We continue as long as the systems create value.
Tools I ship with
We’ll identify the highest-leverage bottleneck in your revenue motion.
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Mariano Martene
Mariano Martene
Mariano Martene