Hands-on GTM Engineer · I ship Revenue systems for B2B SaaS
Signal-based outbound. CRM as a revenue OS. Built and shipped by someone who's done it from €1M to €2.5M ARR.
Most SaaS founders reach $1M ARR by being the system. They close deals. They handle objections. They know every customer's name.
Then growth stalls. Not because the product stopped working, but because the founder did.
You have product-market fit. What's missing is process-market fit: the outbound system, the CRM logic, the qualification layer that lets someone else carry the pipeline forward.
I build that layer. For founders who are ready to stop being the bottleneck.
Free 15-minute call. No pitch deck. Let’s see if we’re a fit.
Why founders trust me
- Scaled a bootstrapped B2B SaaS from €1M to €2.5M ARR as Head of Growth. Built the team, the channels, and the entire growth engine
- Recognized by Google as a Top Performing Agency.
- Technical enough to build and ship: n8n, Clay, HubSpot, Salesforce, ClaudeCode.
- Worked with developer-led products (40% dev audience)
I speak both business and engineering
How I turn random GTM into predictable revenue
For B2B SaaS teams with traction that are tired of guessing.
System 1: Signal Pipeline
Sales talks to people who are actually in a buying window.
The problem
Most SaaS teams don’t have a lead problem.
They have a timing and prioritization problem.
Sales reps waste time on:
- chasing accounts that aren’t ready
- following up on leads that were never a fit
- working pipeline that never converts
The result is wasted time and unpredictable outcomes.
What I build
I design a pipeline that starts from signals, not lists.
That means:
- Defining what “buying intent” actually looks like for your SaaS
- Detecting those signals across accounts and contacts
- Enrich, qualify, and route only high-probability opportunities to sales
What changes 5–10 hours per week reclaimed per sales rep. Fewer conversations, higher close rates. Pipeline you can explain.
System 2: CRM as Revenue OS
Stop guessing why you grew (or didn't).
The problem
Revenue moves but you don't know why. CRM stages don't reflect reality. Forecasts are unreliable. Attribution tells a story, not the truth.
What I build
I turn the CRM into a revenue operating system, not a contact database.
That includes:
- Lifecycle stages tied to real customer actions
- Automation that reflects how deals actually progress
- Attribution that shows what influences revenue
What changes Revenue shifts become explainable. Forecasts become a planning tool. Growth conversations move from gut feel to tradeoffs.
How both systems work together?
Signal Pipeline (S1) decides:
who is worth talking to and when.
The CRM as Revenue System (S2) makes sure:
nothing gets lost, distorted, or misinterpreted once that attention turns into deals.
Together:
They convert existing market demand into predictable outcomes.
How I work
I don’t start with long retainers or endless calls.
We start by fixing something real.
Phase 1: The Mission (2 weeks)
A short, focused engagement. One objective, hands-on implementation, shipped in 14 days.
$2,000. Fixed scope.
The goal is simple: deliver tangible value fast and validate fit.
Phase 2: Build & Expand (Monthly)
If the Mission works, we continue. Expand the systems, remove emerging bottlenecks, improve pipeline quality and revenue predictability.
Starting at $5k/month, scope determines the final number.
Most engagements run 3–6 months.
Tools I ship with
Book a free 15-minute call. We'll look at your current GTM motion and identify where the biggest gap is.