From founder-led to a growth engine your team owns.
I build that engine: the channels that produce repeatable pipeline, tracking you can trust, and AI workflows that let a small team work like a big one.
€1M → €2.5M ARR · bootstrapped · read how →
Some call this a fractional Head of Growth, others a GTM Engineer. The title changes, the problems don't. Here's what founders bring me in for:
ERR"We're ready to scale. But everything lives in the founder's head."
You've been closing deals yourself. It worked — got you here. But now you're hiring your first rep and realizing there's no playbook to hand them. No qualified pipeline. No system that runs without you. The founder can't be the sales team forever. And building the machine while running the company is exactly as hard as it sounds.
ERR"We have momentum, not a repeatable engine."
It's real. But ask three people on the team where the last twenty customers came from and you'll get three answers. One partner, a referral thread, your own outbound. It works until the partner changes terms or the thread goes quiet.
ERR"Anyone who books a demo gets one."
The calendar stays full, which feels like progress until you add up the week. Too many of the calls are people who will never buy: wrong size, wrong problem, just curious. The two accounts that were actually ready got the same thirty minutes as the rest.
FIX"I didn't need more advice. I needed someone who could sit down and actually build the thing."
// common thread across every founder conversation I've had
I come in hands-on and build the parts that are missing, with your team.
The playbook
What's in your head, written down and built into your CRM, so deals run without you.
A repeatable channel
I find what actually brings your customers, then build a second source you control.
The right buyers
Your team only talks to people who are actually ready to buy.
The Sprint
2 weeks · you keep what gets built
We focus on one of your biggest bottlenecks or levers, and I build the first working fix inside your tools.
Run and expand
month to month · scoped after the Sprint
Each month I run the engine so it keeps producing pipeline, and I build the fix for your next biggest bottleneck.
Hand it over
included in the work
Your team owns all of it, written down in your own tools, so nothing depends on me.
I don't start with a retainer. I start by fixing something real. We figure that out on the first call.
~/mmCase StudyFrom €1M to €2.5M ARR Fully Bootstrapped.
Solid product, real demand. The fix wasn't more leads. It wasn't a bigger team either. The change that unlocked growth wasn't what most founders expect.
Read the full story →Case StudyThe buying signals hiding inside job ads.
Intent signals tell you something changed at a company, not that it is ready to buy. So I read a year of job ads with AI.
Read the full story →Mariano came in, figured out what was actually stopping us from executing, and built it. We went from €1M to €2.5M ARR, bootstrapped, and I could finally step back from running every part of the business myself.