About

👋 Hey, I’m Mariano
I help B2B SaaS companies grow by mixing finance, data, and product into one killer strategy.
I recently co-founded iterate.so, a growth studio focused on building our own products and helping ambitious SaaS scale.
In my last role as Head of Growth, I scaled a bootstrapped SaaS from €1M to €2.2M ARR. Before of that, I was recognized as one of the top performing agencies by Google Partners Argentina while being a one-man-operation ;)
Every two weeks, I share resources and growth case studies for over 1,500 SaaS founders and growth professionals through saas-HQ.
When I’m not working, you'll find me making music or practicing muay thai.
Connect with me on Bluesky or Linkedin
Money first –“your CFO will love me”
Growth starts with financial clarity. Whether you’re bootstrapped or funded, understanding the financials drives every decision. I live in spreadsheets, finding the numbers that drive business results. Finance was my first love, and it still fuels every move I make.
Data junkie –“growth isn't luck, it's chaos engineered"
I take the scientific approach. Iteration it’s the game.
We’ll run experiments, crunch the numbers, and create a growth strategy that works specifically for you. Your business is unique, and your growth playbook should be too.
Solution builder –"scaling startups with code, not luck"
I don’t just suggest solutions—I prototype and test them. Whether it’s automation or new features, I turn ideas into working models. And once it works? Your team can scale it. I bridge the gap between your business and your engineers, making sure nothing gets lost in translation.
The problem: why I’m here
Too many SaaS companies are drowning in data but starving for insights. They're bleeding money on strategies that don't work. I saw this happening and decided to step in.
The resolution: how I fix it?
Here’s how my SaaS growth engine works:
- Finance (fuel): powers everything. Without it, nothing moves.
- Data (steering): provides the direction. It shows what’s working and what isn’t.
- Code/product: is the (engine) itself, it pushes forward. It’s how we move fast and scale effectively.