mariano martene

👋 Hey, I’m Mariano

I help B2B SaaS companies grow by mixing finance, data, and product into one killer strategy.

I recently co-founded iterate.so, a growth studio focused on building our own products and helping ambitious SaaS scale.

In my last role as Head of Growth, I scaled a bootstrapped SaaS from €1M to €2.2M ARR. Before of that, I was recognized as one of the top performing agencies by Google Partners Argentina while being a one-man-operation ;)

Every two weeks, I share resources and growth case studies for over 1,500 SaaS founders and growth professionals through saas-HQ.

When I’m not working, you'll find me making music or practicing muay thai.

Connect with me on Bluesky or Linkedin


Money first –“your CFO will love me”

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I translate growth into cash. Your bottom line? It's my top priority.

Growth starts with financial clarity. Whether you’re bootstrapped or funded, understanding the financials drives every decision. I live in spreadsheets, finding the numbers that drive business results. Finance was my first love, and it still fuels every move I make.


Data junkie –“growth isn't luck, it's chaos engineered"

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Growth is never about getting lucky; it’s about carefully orchestrating chaos through data and experimentation.

I take the scientific approach. Iteration it’s the game.

We’ll run experiments, crunch the numbers, and create a growth strategy that works specifically for you. Your business is unique, and your growth playbook should be too.


Solution builder –"scaling startups with code, not luck"

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Talk is cheap. That's why I build.

I don’t just suggest solutions—I prototype and test them. Whether it’s automation or new features, I turn ideas into working models. And once it works? Your team can scale it. I bridge the gap between your business and your engineers, making sure nothing gets lost in translation.


The problem: why I’m here


Too many SaaS companies are drowning in data but starving for insights. They're bleeding money on strategies that don't work. I saw this happening and decided to step in.


The resolution: how I fix it?

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A trifecta for driving growth

Here’s how my SaaS growth engine works:

  • Finance (fuel): powers everything. Without it, nothing moves.
  • Data (steering): provides the direction. It shows what’s working and what isn’t.
  • Code/product: is the (engine) itself, it pushes forward. It’s how we move fast and scale effectively.