About

Money first –“your CFO will love me”

Growth starts with financial clarity. Whether you’re bootstrapped or funded, understanding the financials drives every decision. I live in spreadsheets, finding the numbers that drive business results. Finance was my first love, and it still fuels every move I make.

Data junkie –“growth isn't luck, it's chaos engineered"

I take the scientific approach. Iteration it’s the game.

We’ll run experiments, crunch the numbers, and create a growth strategy that works specifically for you. Your business is unique, and your growth playbook should be too.

Code wizard –"scaling startups with code, not luck"

I don’t just suggest solutions—I prototype and test them. Whether it’s automation or new features, I turn ideas into working models. And once it works? Your team can scale it. I bridge the gap between your business and your engineers, making sure nothing gets lost in translation.

The problem: why I’m here

Too many SaaS companies are drowning in data but starving for insights. They're bleeding money on strategies that don't work. I saw this happening and decided to step in.

The resolution: how I fix it?

Here’s how my SaaS growth engine works:

• Fuel (Finance): powers everything. Without it, nothing moves.
• Steering (Data): provides the direction. It shows what’s working and what isn’t.
• Engine: (Coding) is the engine itself, it pushes forward. It’s how we move fast and scale effectively.

👋 Hey, I’m Mariano

I help b2b SaaS companies scale.

In my last role as Head of Growth,I helped take a bootstrapped SaaS from €1M to €2.2M ARR.

Before of that, I was recognized as one of the top performing agencies by Google Partners Argentina in 2015 while being a one-guy-agency ;)

I write a newsletter where I share resources and bite-sized case studies to grow your SaaS.

When I’m not working, I’m either making music or practicing muay thai. Originally from Argentina, currently based in Portugal.

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