7 posts

CRM

Practical fixes for CRM adoption, cleanup, hygiene, and automation — the tool most GTM systems live or die on.

13 min read
CRM Cleanup: Fix the Mess Before It Spreads
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 15, 2026 • CRM
16 min read
CRM Data Hygiene: Why Your CRM Gets Messy
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 22, 2026 • CRM
19 min read
Sales Automation for SaaS: What to Fix First
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 16, 2026 • CRM
22 min read
CRM Enrichment Tools: What Actually Matters
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 15, 2026 • CRM
23 min read
Best Sales Automation Tools for Lean B2B Teams
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
May 15, 2026 • CRM
8 min read
CRM Adoption: Get Reps to Actually Use It
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
May 9, 2026 • CRM
14 min read
CRM Automation: The Founder-Friendly Guide
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Apr 26, 2026 • CRM