10 posts

Founder-Led Sales

What breaks when the founder is still doing every sales call — and how to build a process a hire can actually run.

33 min read
How to Turn Founder Sales Into a Real Playbook
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 14, 2026 • Founder-Led Sales
9 min read
First Sales Hire or Growth Help? What to Do First
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 8, 2026 • Founder-Led Sales
11 min read
Fractional Head of Growth: What They Actually Do
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 29, 2026 • Founder-Led Sales
16 min read
Why Founders Become the Bottleneck in GTM Systems
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 8, 2026 • Founder-Led Sales
14 min read
Founder-Led Sales: When It Works and When It Breaks
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
May 29, 2026 • Founder-Led Sales
18 min read
Founder-Led Growth: When It Stops Working
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
May 23, 2026 • Founder-Led Sales
8 min read
Common Sales Mistakes Founders Keep Repeating
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
May 17, 2026 • Founder-Led Sales
16 min read
How to Build a Repeatable Sales Process for Hire #1
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
May 7, 2026 • Founder-Led Sales
6 min read
Wasting your time on the wrong customers? This works 80% of the times
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Feb 26, 2025 • Founder-Led Sales
5 min read
Do things that don’t scale: 12 real examples from B2B SaaS Growth
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Nov 15, 2024 • Founder-Led Sales

Founder-Led Sales

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