23 posts

GTM Systems

The infrastructure behind repeatable revenue: how GTM engineering, process, and tooling replace founder-led guesswork.

25 min read
GTM Engineer: What They Do for SaaS Growth Teams
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 23, 2026 • GTM Systems
14 min read
Sales Process Audit: Find the Breaks Fast
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 22, 2026 • GTM Systems
22 min read
GTM Process: How to Build a Motion Buyers Accept
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 18, 2026 • GTM Systems
15 min read
Buyer Behavior: What It Means for Your GTM Process
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 9, 2026 • GTM Systems
14 min read
GTM Tech Stack: The Lean Setup for B2B SaaS
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jul 7, 2026 • GTM Systems
15 min read
SaaS GTM Strategy for Small Teams That Need Revenue
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 30, 2026 • GTM Systems
20 min read
Sales Pipeline Metrics That Show If GTM Is Working
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 27, 2026 • GTM Systems
15 min read
Sales Rep Onboarding That Actually Sticks
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 26, 2026 • GTM Systems
15 min read
Product-Market Fit vs Process-Market Fit
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 24, 2026 • GTM Systems
16 min read
AI Sales Tools: How to Choose the Right Ones
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 23, 2026 • GTM Systems
22 min read
Hiring a GTM Engineer: What to Look for First
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 12, 2026 • GTM Systems
13 min read
AI in Sales and Marketing: Where It Actually Helps
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Mariano Martene
Mariano Martene
Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR).
Jun 9, 2026 • GTM Systems

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