Fractional Head of Growth for B2B SaaS - GTM| Mariano Martene All Posts GTM Systems Founder-Led Sales CRM RevOps Thoughts Case Studies Posts Previous Posts 16 min read Why Founders Become the Bottleneck in GTM Systems Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 8, 2026 • Founder-Led Sales 14 min read AI GTM Explained for B2B SaaS Teams Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 6, 2026 • GTM Systems 15 min read Revenue Ops Problems: What’s Breaking Your Pipeline? Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 5, 2026 • RevOps 14 min read GTM Metrics That Prove Your System Is Working Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 1, 2026 • RevOps 13 min read AI Go-to-Market Explained: What It Really Means Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 30, 2026 • GTM Systems 14 min read Founder-Led Sales: When It Works and When It Breaks Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 29, 2026 • Founder-Led Sales 15 min read RevOps vs Sales Ops: What Changes? Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 26, 2026 • RevOps 13 min read Sales Tech Stack Essentials for Early SaaS Teams Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 25, 2026 • GTM Systems 18 min read Founder-Led Growth: When It Stops Working Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 23, 2026 • Founder-Led Sales 19 min read GTM Engineering Explained: The Systems Behind Revenue Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 22, 2026 • GTM Systems 17 min read GTM Systems: What They Are and How Fast They Work Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 18, 2026 • GTM Systems 8 min read Common Sales Mistakes Founders Keep Repeating Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 17, 2026 • Founder-Led Sales Load More You've reached the end of the list
16 min read Why Founders Become the Bottleneck in GTM Systems Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 8, 2026 • Founder-Led Sales
14 min read AI GTM Explained for B2B SaaS Teams Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 6, 2026 • GTM Systems
15 min read Revenue Ops Problems: What’s Breaking Your Pipeline? Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 5, 2026 • RevOps
14 min read GTM Metrics That Prove Your System Is Working Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Jun 1, 2026 • RevOps
13 min read AI Go-to-Market Explained: What It Really Means Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 30, 2026 • GTM Systems
14 min read Founder-Led Sales: When It Works and When It Breaks Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 29, 2026 • Founder-Led Sales
15 min read RevOps vs Sales Ops: What Changes? Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 26, 2026 • RevOps
13 min read Sales Tech Stack Essentials for Early SaaS Teams Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 25, 2026 • GTM Systems
18 min read Founder-Led Growth: When It Stops Working Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 23, 2026 • Founder-Led Sales
19 min read GTM Engineering Explained: The Systems Behind Revenue Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 22, 2026 • GTM Systems
17 min read GTM Systems: What They Are and How Fast They Work Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 18, 2026 • GTM Systems
8 min read Common Sales Mistakes Founders Keep Repeating Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). Mariano Martene Mariano Martene Hands-on GTM Engineer. I build signal-driven pipeline and revenue systems for B2B SaaS ($1–5M ARR). May 17, 2026 • Founder-Led Sales
